At 1x777, your personal data is treated with the same care we give to your winnings. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it, and the rights you have over your own data. We believe in full transparency — no hidden clauses, no surprises.
Six core principles guide every data decision we make at 1x777. These are not just promises — they are embedded into our systems and processes.
Every piece of data transmitted between your device and 1x777 servers is protected by industry-standard 256-bit SSL encryption. From your CNIC details at KYC to your JazzCash transaction records, nothing travels over the network in plain text.
1x777 does not sell, rent, or trade your personal information to third-party marketers under any circumstances. Your data belongs to you. We share it only where strictly required for service delivery, legal compliance, or fraud prevention.
Data collected for account registration is not repurposed for unrelated activities. Each data type is used only for the specific purpose stated at the point of collection, and for no other purpose without your prior consent.
This Privacy Policy is written in plain, accessible English. We do not hide important disclosures in legal jargon. If you have a question about how your data is used and cannot find the answer here, our support team will respond within 24 hours.
You can request deletion of your personal data at any time. Where we are not legally required to retain certain records, we will action your erasure request within 30 days and confirm completion. Retained data is clearly explained in Section 10 below.
1x777 collects only the data genuinely needed to operate your account, process your PKR transactions, verify your identity, and keep the platform secure. We do not collect data speculatively or for purposes we cannot clearly justify.
This Privacy Policy ("Policy") describes how 1x777 ("1x777", "we", "us", "our") collects, processes, stores, and protects personal information belonging to registered players and visitors of the 1x777 platform, accessible at https://1x777.bio ("Platform"). This Policy applies to all users of the Platform, regardless of the device or method used to access it.
1x777 is committed to maintaining the privacy and security of your personal data. We handle all personal information in accordance with internationally recognised data protection principles, including principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and accountability.
By creating an account on 1x777 or by continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with the terms of this Policy, you should immediately discontinue your use of the Platform.
This Policy applies to all services offered by 1x777, including cricket betting, live casino, slots, Mermaid Fishing, Lucky Bingo, and all promotional activities. It covers data collected through the website, mobile-optimised browser sessions, customer support interactions, and any communications you initiate with 1x777.
For the purposes of this Privacy Policy, 1x777 acts as the data controller in respect of all personal data collected from players and visitors of the Platform. As data controller, 1x777 determines the purposes for which your personal data is processed and the manner in which that processing is carried out.
Certain processing activities — in particular payment processing via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — involve third-party processors who act as independent data controllers or joint controllers in respect of transaction data. Each such third party operates under its own published privacy policy and is subject to applicable financial data protection regulations in Pakistan.
For all data protection enquiries, please contact 1x777 via the contact details provided in Section 15 of this Policy.
1x777 collects the following categories of personal data, depending on how you interact with the Platform:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Registration & KYC verification |
| Contact Data | Pakistani mobile number, email address, city of residence | Registration |
| Financial Data | JazzCash/EasyPaisa number, bank account reference, deposit/withdrawal history in PKR | First deposit & KYC |
| Transaction Data | Bet history, game session records, bonus claims, win/loss records | Ongoing gameplay |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Every Platform visit |
| Usage Data | Pages visited, games launched, features used, session duration | Every Platform visit |
| Communications Data | Live chat transcripts, support emails, complaint records | When you contact support |
| Marketing Preferences | Promotional opt-in/opt-out status, preferred contact channel | Registration & account settings |
1x777 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (beyond responsible gaming self-declarations), or biometric data. If you voluntarily disclose sensitive information during a support interaction, it will be handled with heightened protection and will not be used for any purpose other than responding to your specific query.
1x777 collects personal data through the following channels and methods:
Every processing activity carried out by 1x777 is underpinned by a clear legal basis. The primary purposes for which we process your personal data, and the corresponding legal basis for each, are as follows:
| Purpose | Legal Basis |
|---|---|
| Creating and managing your 1x777 account | Performance of contract |
| Processing PKR deposits and withdrawals | Performance of contract |
| Verifying your identity (KYC / CNIC verification) | Legal obligation (AML compliance) |
| Detecting and preventing fraud, cheating, and money laundering | Legitimate interest & legal obligation |
| Providing customer support and resolving disputes | Performance of contract & legitimate interest |
| Sending transactional communications (account alerts, OTPs) | Performance of contract |
| Sending promotional offers and bonus notifications | Consent (opt-in only) |
| Monitoring for responsible gaming indicators | Legitimate interest & regulatory obligation |
| Improving Platform features and user experience | Legitimate interest |
| Complying with regulatory reporting obligations | Legal obligation |
Where processing is based on your consent, you have the right to withdraw that consent at any time by adjusting your marketing preferences in your account settings or by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
1x777 does not sell, rent, or exchange your personal data with third parties for commercial marketing purposes. Personal data is shared only in the following limited, necessary circumstances:
All third parties who receive personal data from 1x777 under a data processing arrangement are contractually required to handle that data in accordance with applicable data protection law and to implement appropriate technical and organisational security measures. 1x777 conducts due diligence on all data processors before engaging their services.
1x777 supports PKR-denominated transactions through JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. The following data protection principles apply specifically to financial data processed in connection with your account:
1x777 uses cookies and similar tracking technologies to operate the Platform, remember your preferences, maintain your session, and analyse usage patterns. The following cookie categories are used:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens, fraud detection | No — required for Platform operation |
| Functional | Remembering language preferences, game lobby layout, responsible gaming settings | Yes — via browser settings |
| Analytics | Understanding how players navigate the Platform, identifying popular features, improving UX | Yes — via cookie preferences |
| Marketing | Tracking promotional campaign effectiveness for players who have opted in to marketing | Yes — via cookie preferences or marketing opt-out |
You can manage your cookie preferences through your browser settings at any time. Please note that disabling strictly necessary cookies will prevent you from logging in or using core Platform features. Disabling other cookie categories will not affect your ability to play games or manage your account, but may reduce the personalisation of your experience.
1x777 does not use cookies to track your browsing activity on third-party websites that are unrelated to the 1x777 Platform.
1x777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security framework includes:
While 1x777 takes every reasonable precaution to protect your data, you also play an important part. Keep your password confidential, do not share your OTPs with anyone, and log out of your account when using a shared device. If you suspect your account has been accessed without authorisation, contact our support team immediately via Live Chat.
1x777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected or as required by applicable law. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | AML & regulatory compliance |
| KYC / identity documents | 5 years after account closure | Legal obligation (AML) |
| Financial transaction records | 5 years after each transaction | Legal obligation (AML / tax) |
| Gameplay / bet history | 3 years after each session | Dispute resolution & audit |
| Customer support communications | 3 years after ticket closure | Dispute resolution |
| Marketing preferences & opt-in records | Duration of consent + 1 year | Demonstrating lawful basis |
| Technical / server logs | 90 days | Security monitoring |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any identifiable individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.
As a 1x777 player, you have the following rights in respect of your personal data. These rights can be exercised at any time by contacting our support team via Live Chat or by emailing us at the address provided in Section 15:
To protect your privacy, 1x777 will verify your identity before actioning any data rights request. You may be asked to confirm your registered Pakistani mobile number, provide a recent transaction reference, or confirm your CNIC number. This verification step is in your interest and cannot be waived.
1x777 operates a strict zero-tolerance policy on underage gambling. You must be at least 18 years of age to register an account and at least 21 years of age to access casino games. 1x777 does not knowingly collect personal data from individuals under the age of 18.
Age verification is enforced at the KYC stage through mandatory CNIC submission. The CNIC includes date-of-birth data that is cross-referenced against the stated age provided at registration. Any account where the CNIC confirms the holder is below the minimum age will be immediately closed, all funds returned to the originating payment method, and the data handled in compliance with applicable child data protection requirements.
If you are a parent or guardian and believe that a minor has registered on 1x777 using false information, please contact our support team immediately via Live Chat. We will investigate and act promptly. The personal data of any confirmed underage user will be deleted from our systems within 72 hours of confirmation, subject only to any mandatory legal reporting obligations that may arise.
1x777 is an internationally operating gaming platform. As a result, certain data processing activities — in particular those involving game content providers, security vendors, and cloud infrastructure providers — may involve the transfer of personal data to servers or processors located outside Pakistan.
Whenever personal data is transferred internationally, 1x777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection law. These safeguards include:
1x777 does not transfer personal data to any jurisdiction that does not meet minimum internationally recognised data protection standards. If you have questions about specific international transfer arrangements, you may contact us at the details in Section 15.
1x777 reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes to our data processing activities, new product features, or improvements to the clarity of this document.
Where a material change is made to this Policy — for example, a change to the categories of data we collect, a new category of third-party sharing, or a change to your rights — we will notify registered players via:
For non-material changes — such as typographical corrections, clarifications, or re-formatting — we will update the "Last Updated" date at the top of this page without sending a proactive notification. We encourage you to review this Policy periodically to stay informed of how 1x777 protects your data.
Continued use of the Platform following the effective date of any amended Policy constitutes your acceptance of the revised terms. If you do not agree with the revised Policy, you should close your account and cease use of the Platform before the effective date of the change.
Previous versions of this Privacy Policy are archived and available on request. If you need to review the version of this Policy that was in force at a particular date — for example, in connection with a dispute — please contact our support team and we will provide the relevant archived version promptly.
If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which 1x777 processes your personal data, please reach out to us through any of the following channels:
When submitting a data rights request, please include your registered account username and the Pakistani mobile number associated with your account so that we can verify your identity efficiently and action your request without unnecessary delay.
Our support team operates 24/7, 365 days a year — including Eid ul-Fitr, Eid ul-Adha, Independence Day, and all other Pakistani public holidays. Live Chat inside your account dashboard will always connect you to a real person, not an automated bot.
1x777 combines transparent data practices with world-class security so you can focus on enjoying cricket betting, live casino, and slots — knowing your personal and financial information is always safe. 21+ only. Please gamble responsibly.